Businesses Shift Ad Spending Online

According to a study conducted in February by the Duke University Fuqua School of Business, more businesses are choosing to increase their digital marketing budget at the expense of traditional, non-Internet options. From eMarketer:

“Meanwhile, digital marketing investment will expand at the expense of traditional spend. The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013. B2C and business-to-business (B2B) services were forecast to see similar increases in digital ad spending.”

From eMarketer

If your business is ready to take advantage of these trends, we can help. There are many cost-effective ways to market your business online, and many of those options can be tested with little to no long-term commitment.


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